Advances in advertising research x: multiple touchpoints in brand communication
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658248772
Date de publication :
15 oct. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).