Brand choice and loyalty: evidence from swiss car registration microdata
Auteur :
Meier, Beat
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658280130
Date de publication :
8 oct. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.