Which customers pay?: predicting value pre and post sales
Auteur :
Beirau, David
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658281366
Date de publication :
2 oct. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets.