Co-creation of high-tech products in the b2b domain
Auteur :
Grafmüller, Leontin Karl
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658284114
Date de publication :
13 nov. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.