Congruency, expectations and consumer behavior in digital environments
Auteur :
Nimmermann, Frederic
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658284206
Date de publication :
6 nov. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.