Perceived brand localness: an empirical study of the german fashion market
Auteur :
Igelbrink, Jörg
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658287665
Date de publication :
3 déc. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.