Event marketing in the context of higher education marketing and digital environments
Auteur :
Neus, Florian
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658292614
Date de publication :
26 févr. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.