User-oriented appropriateness: a theoretical model of written text on facebook for improved pr communication
Auteur :
Gust, Benjamin
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658299989
Date de publication :
4 avr. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online.