Strategic equity partnerships in professional football: evidence on stakeholder attitudes for the case of the german bundesliga
Auteur :
Duffner, Tobias
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658313005
Date de publication :
29 juil. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).