Dynamics of green innovation in b2b industries, the: a systems approach to explain the diffusion of bioplastics
Auteur :
Rhein, Friederike Esther
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658321475
Date de publication :
16 déc. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process.