Advances in advertising research (vol. xi): designing and communicating experience
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658322038
Date de publication :
3 sept. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).