Drivers of user engagement in influencer branding: an empirical analysis of brand-related user-generated content on instagram
Auteur :
Fink, Tanja
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658346508
Date de publication :
24 août 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.