Neuromarketing in business: identifying implicit purchase drivers and leveraging them for sales
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658351878
Date de publication :
5 janv. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.