Green branding: basics, success factors and instruments for sustainable brand and innovation management
Auteur :
Errichiello, Oliver / Zschiesche, Arnd
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658360597
Date de publication :
15 mars 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.