Measuring the impact of online media on consumers, businesses and society
Auteur :
Starosta, Kejo
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658367282
Date de publication :
3 mars 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications.