Corporate diplomacy: how multinational corporations gain organizational legitimacy: a neo-institutional public relations perspective
Auteur :
Marschlich, Sarah
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658368173
Date de publication :
1 sept. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.