Market research with panels: types, surveys, analysis, and applications
Auteur :
Günther, Martin / Vossebein, Ulrich / Wildner, Raimund
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658376529
Date de publication :
29 août 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes.