Online shopping intentions: antecedents and moderators of shopping intention formation in new fields of e-commerce
Auteur :
Fota, Anne
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658376611
Date de publication :
14 mai 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce.