Agile marketing performance management: 10 success factors for maximizing marketing roi dynamically
Auteur :
Stürze, Sascha / Hoyer, Markus / Righetti, Claudio / Rasztar, Matthias
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658380526
Date de publication :
30 oct. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.