Intercultural transfer of management practices of german mnc to brazil: the interplay of translation and recontextualization
Auteur :
Bausch, Madeleine
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658380557
Date de publication :
15 juil. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.