Sales meets brain research: just let your customer buy
Auteur :
Weber, Paul / Böttger, Heiner
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658383237
Date de publication :
25 mars 2023
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not?