Storytelling with data: gaining insights, developing strategy and taking corporate communications to a new level
Auteur :
Eckert, Hans-Wilhelm
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658385545
Date de publication :
1 nov. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.