Digital transformation in sales: how to turn a buzzword into real sales practice – a 21-step guide
Auteur :
Rainsberger, Livia
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658388898
Date de publication :
3 janv. 2024
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy.