Modern customer – the phantom, the: customers on the run: how sales must respond to radically new buying behavior
Auteur :
Rainsberger, Livia
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658391959
Date de publication :
16 févr. 2023
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.