Essays on congruence theory in marketing: special focus on digital products and webstores
Auteur :
Rollin, Robér
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658393632
Date de publication :
1 oct. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.