Basic guide to cultural tourism marketing: practice cultural management
Auteur :
Hausmann, Andrea / Schuhbauer, Sarah
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658399733
Date de publication :
2 mars 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.