Advances in advertising research (vol. xii): communicating, designing and consuming authenticity and narrative
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658404314
Date de publication :
12 avr. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.