Account management strategies in b2b sales: generating customer value and building sustainable business relationships - methodology, processes, tools
Auteur :
Neeb, Hans-Peter
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658404499
Date de publication :
10 janv. 2023
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible.