Advertising impact and controlling in content marketing: recognize impact mechanisms, optimize controlling and adapt strategy
Auteur :
Hörner, Thomas
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658405502
Date de publication :
10 févr. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.