Technology-oriented customer touchpoints in context of services in retailing: a differentiated analysis on social presence and privacy calculus
Auteur :
Röding, Tobias
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658405533
Date de publication :
11 janv. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.