Integrated product and sales management in b2b: developing, managing and selling technology based industrial products profitably
Auteur :
Tintelnot, Claus
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658422264
Date de publication :
28 déc. 2023
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book describes the advantages of a high level of integration between product and sales management. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain.