How cities become brands: developing city brands purposefully and thoughtfully
Auteur :
Häusler, Eric / Häusler, Jürgen
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658437756
Date de publication :
27 mars 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.