Advances in advertising research xiii: frontiers of advertising: re-considering its shapes and forms
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658439354
Date de publication :
11 mars 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.