Psyconversion®: 117 behavior patterns for an improved user experience and higher conversion rates in e-commerce
Auteur :
Spreer, Philipp
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658445928
Date de publication :
20 août 2024
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth.