Advances in advertising research xiv: harder, better, faster, stronger: advertising and communication between immediacy and sustainability
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658447120
Date de publication :
2 août 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research.