Customer-dominant logic: customer-dominant management as a new target in relationship marketing
Auteur :
Bruhn, Manfred / Saleschus, Maxim / Hadwich, Karsten
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658453510
Date de publication :
27 nov. 2024
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management.