Flight into strategic ambiguity, the: strategic communication between ambiguity and clarity
Auteur :
Hoffjann, Olaf
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658470524
Date de publication :
8 févr. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.