Retailer as a brand, the: understanding, establishing and managing webshops, physical stores and other points of purchase as brands
Auteur :
Redler, Jörn
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658470692
Date de publication :
27 sept. 2025
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.