Strategic agility in marketing: concepts, methods, and organizational impact
Auteur :
Kröger, Jens / Marx, Stefanie
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658475093
Date de publication :
15 mars 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.