Customer experience in the context of omnichannel retailing: analysis of marketing instruments, channel integration and customer experience dimensions during the customer journey
Auteur :
Fränzel, Nils
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658475673
Date de publication :
1 mai 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.