Consumer responses to corporate responsibility and branding: the roles of multinational corporations’ media investments, national institutions and internet penetration
Auteur :
Zimmer, Lukas
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658479152
Date de publication :
13 avr. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.