Shopping in virtual stores: an empirical analysis of customer experience and gen z’s intention to use virtual stores
Auteur :
Hake, Milena
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658486334
Date de publication :
3 juil. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.