When co-creation leads to love: intersubjectivity in open innovation
Auteur :
Oßwald, Melanie
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658488895
Date de publication :
31 juil. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation.