Quick guide to content marketing for b2b small and medium-sized enterprises: how smes can gain more visibility on the market
Auteur :
Kleinkes, Uwe
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658489694
Date de publication :
2 sept. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from setting goals and analysis to planning, production, and management—while addressing the unique characteristics of the B2B sector.