Brand management: brand strategy, brand implementation, and brand evaluation
Auteur :
Vogler, Oliver
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658502447
Date de publication :
15 mai 2026
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals.