Customer journey in the congress and event sector in switzerland, the: an analysis of its economic aspects with recommended strategies and actions for the improvement of touchpoint management
Auteur :
De Lorenzo-Buratta, Anja
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658528744
Date de publication :
28 oct. 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Digitalisation is fundamentally transforming the customer journey in Switzerland's congress and event sector. The book shows how the event life cycle shapes the customer journey and how digitalisation is transforming customer expectations, interactions and touchpoints throughout the pre-event, event and post-event phases.