Putting stakeholder management into practice
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662312377
Date de publication :
23 août 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality.