Customer relationship management: concept, strategy, and tools
Auteur :
Kumar, V. / Reinartz, Werner
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662585542
Date de publication :
11 janv. 2019
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.