Strategy planning process, the: analyses, options, projects
Auteur :
Grünig, Rudolf / Kühn, Richard
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662585733
Date de publication :
25 déc. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented.