Right sensory mix, the: decoding customers’ behavior and preferences
Auteur :
Derval, Diana
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662637975
Date de publication :
11 avr. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences.